Over the past 25 years, Bernel Hall has executed over $5 billion in real estate investment, lending, and disposition transactions for multifamily, retail, office, and hotel properties in 36 states throughout the US. A former investment banker, public housing executive, and real estate finance professor, Mr. Hall is an expert in large, multi-faceted public-private real estate transactions, small business transactions and executive leadership.
As New Jersey Community Capital (NJCC) President and CEO, Mr. Hall leads the largest Community Development Financial Institution in New Jersey with four business lines–Lending, Real Estate Development, Investment Ventures and Strategic Community Consulting–with approximately $700 million in assets under management. Loans and investments leveraged over $2.5 billion in capital to more than 120,000 business owners and residents in underserved and low-income communities in New Jersey, New York, and Florida. Additionally, Mr. Hall leads Community Asset Preservation Corporation (CAPC), a wholly owned subsidiary of NJCC, and the largest affordable housing development company in New Jersey with more than 600 units of housing and 500,000 square feet of commercial assets. CAPC’s capabilities include real estate development, property management, asset management, mortgage acquisition, and mortgage modification services in New Jersey, New York, and Florida.
As President and CEO of Invest Newark, he established a proven track record of transformative leadership that resulted in wealth creation for underserved communities throughout New Jersey’s largest City. In partnership with his Board of Directors and Staff, Mr. Hall transformed Invest Newark into New Jersey’s premier economic development vehicle featuring the state’s only land bank, a municipally sponsored fiber optic company, an employee-owned industrial company, and an infrastructure investment fund.
As CEO of Halltown Real Estate Advisors, Mr. Hall served as real estate investment advisor to some of the largest housing authorities in the country. As part of his tenure with the Atlanta Housing Authority (“AHA”), Mr. Hall established an $100 million co-investment vehicle between AHA, HUD, and the Atlanta Economic Development Authority (“Invest Atlanta”). During his tenure with the New York City Housing Authority (“NYCHA”), and oversaw the execution of over $1.5 billion in real estate disposition, development, and joint venture transactions. Previously, Mr. Hall worked in Goldman Sachs’ Urban Investment Group where he was responsible for sourcing and evaluating urban-based multifamily, retail, and mixed-use real estate private equity investments. Prior to his work at Goldman Sachs, Mr. Hall executed $785 million in real estate acquisitions, loans, and joint ventures transactions for UBS Investment Bank. Mr. Hall began his career with Bank of America in the firm’s Construction Lending and Real Estate Investment Banking Groups.
Mr. Hall is a licensed Uniform Investment Advisor (Series 7, 65) and possesses a Bachelor of Science from North Carolina State University and a M.B.A. from the Harvard Business School. He sits on the community development and new market tax credit advisory boards of PNC Financial and Goldman Sachs, respectively. He also holds a certification from the National Association of Corporate Directors.
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