Success Stories

The Ice Pack Sack

Belmar

One day, when Jill Naughton-Capone was suffering from a migraine, she put a cold gel pack inside a soft, thin cloth, attached the cloth to a Velcro fastener, and placed it around her head.  The apparatus was such an improvement over ice, Naughton-Capone decided she would share it with the world.

“It’s a simple idea, but it fills a need,” says Naughton-Capone of her invention, the Ice Pack Sack.  She began to produce the product commercially in 2003, printing the cloth pouches in a series of custom covers.  She soon found niches of clientele, from marathon runners to surgery patients.

In 2011, Naughton-Capone secured her first commercial building, in Highlands, but less than a year later, Superstorm Sandy filled her space with six feet of water, destroying her equipment and inventory.

Naughton-Capone was undeterred.  She found a new building in Belmar, and she received a grant from the State of New Jersey to convert its storefront into a second business, Serenity by the Sea, which now sells health and wellness products.  But she still had financial gaps.

“I need to purchase fabric, and I need to pay my people to sew them,” says Naughton-Capone.  To cover her occupancy and capital needs while awaiting the arrival of new inventory, she turned to REBUILD New Jersey for a low-interest $10,000 loan.

Naughton-Capone views the REBUILD loan as a bridge to bigger things.  She recently sold the Ice Pack Sack to a series of NFL players and to the Jersey-based Sky Blue FC women’s soccer team.  She also wants to expand the Ice Pack Sack’s current clientele beyond local pharmacies to major retailers and hospitals.  Eventually, she foresees hiring new employees to meet demand.

Her ambition does not stop there. “My vision is to replace the bag of ice,” she says. 

Superstorm Sandy filled her space with six feet of water, destroying her equipment and inventory.